Chat Marketing is the process of getting people interested in your products or services using Facebook Messenger, Instagram, WhatsApp, Telegram, or other messaging apps. Messenger Marketing, Instagram DM Automation, WhatsApp marketing are some of the main sections in Chat Marketing.
As a business owner, conversations are key to building personal relationships between businesses and consumers. And when they happen in places where consumers are most comfortable — like Facebook Messenger, Instagram or WhatsApp — it can lead to more qualified leads, more sales, and higher retention rates.
Chat Marketing strategy helps companies connect with customers, provide helpful content, and help them take actions that are meaningful for your business, such as booking an appointment, downloading an app, or signing up for a service.
The average open rates for email hover around 20%, and click-through around 2.70%, which means people aren’t seeing your messages. Most companies still find email difficult to crack — they send bulk emails full of promotions, announcements, and newsletters with a personalized touch like “Hey Rob!” or “Hi Jenny”. It’s the same strategy everyone’s been using for 10 years, and it’s time for a change.
But with Chat Marketing, People are responding in record numbers including 89% open rates and 70% click-through rates. There’s a major shift in business-to-customer communication, and Chat Marketers are at the forefront of it with conversational, personal, and authentic relationship-building through messaging apps.
Does this work for me?
A Chat Marketing strategy gives every business — from eCommerce and online coaching to education, restaurants, beauty salons, and professional services — a better way to automate hundreds of customer conversations at once so you can answer more questions, generate leads, and close more business instead of doing it manually.
How does Chat Marketing work?
Chat Marketing happens inside a customer’s chat window in their messaging app. Users can interact with the chatbot through free-text queries or pre-made buttons that guide the conversation.
Chatbots are designed to work without a human operator. They can answer questions and respond like a real person. When a message comes in over the messaging app, your bot reads the text and replies based on predetermined responses that make sense for your business.
Chat Marketing offers an instant communication method. No more emails back and forth to solve a simple problem. It helps businesses do more than talk with their customers. They can make reservations in real-time, check an order status instantly, and get help when they need it day or night. All in a conversational medium they’re comfortable on and use daily.
